Local Spot: Wasted Talent Boutique

photo: Johanna Rolland

photo: Johanna Rolland

WASTED TALENT BOUTIQUE

165 Avenue des Rémouleurs, Soorts-Hossegor, Aquitaine, 40150, France 

If you've paid us a visit at Maison Desillusion, Hossegor, then we've probably told you about Wasted Talent already, but for those who haven't, you really ought to know for your next trip.

For all it's beautiful surroundings and quality of surf, Hossegor can sometimes lack that spark of original, creative quality, especially when it comes to shopping in local stores. One visit to our home in ZA Pedebert and you'll know that we're surrounded by an abundance of outlet stores, competing in offering the best price for a host of commercial surf gear. That's no bad thing of course, especially if you're looking to cop a bargain in the sale.

Sometimes, however, you want to be able connect a little more with your local store, have a genuine conversation, share stories, get some real local advice, interact as humans should rather than just asking if that shirt you want comes in an L.

That's where Wasted Talent comes in. Founders Ben Snowden-Boyd & Alexis Obolensky aren't interested how much you might spend the moment you walk through their door. Instead they'd rather know where you're from, where you've been and where you're going. They literally live for the swell all year round, and they've been around long enough now that they've definitely earned the rightful status of 'locals' here in Hossegor. 

photo: Johanna Rolland

photo: Johanna Rolland

Before we introduce the boutique however, we should perhaps mention WT's main purpose first and foremost. The business itself was created in 2014, with the view to being the best 360 agency based in surf and youth lifestyle market. After 15 years combined experience in the Industry; the amount of waste, lack of competitive agility, insular thinking and culture that is so prevalent in our industry, spurred the birth of Wasted Talent to challenge current thinking and draw on different models, ideas and talent from across the greater business world. They're passionate about their projects and nurture their clients brands as if they were their own. They only work with brands whose ideals they believe in and that can create synergy within their Agency.

photo: Johanna Rolland

photo: Johanna Rolland

Which brings us to the Boutique. Situated literally around the corner from Maison Desillusion, Wasted Talent stock a host of rad brands we rate, most notably EPOKHE, Narval Wetsuits, & Afends. Did we mention they also take care of European distribution for What Youth

They're open Monday to Saturday, 10am - 7pm.

165 Avenue des Rémouleurs, Soorts-Hossegor, Aquitaine, France 

If you're nice they'll almost definitely offer you a free beer! So next time you swing by Maison for coffee, be sure to stop off at Wasted Talent on your way out to the beach, meet the crew, drink a beer and let the good times roll!