Casio G-SHOCK and purveyor of hard – to - come by goods brand HUF announce the release of their collaborative time piece GD400HUF-1 celebrating shared principles of rebellion from mainstream, perseverance, and a passion for craftsmanship.
Check out the short film by Matt Gottwig entitled 'What' below -
Driven by the ideals of self-expression and the freedom for individual belief, HUF’s mission parallels those of the Casio G-SHOCK brand. The long-term bond between the brands spans decades complimenting one another through various avenues of creativity and culture, bridging together the most respected in skateboard, street wear and sneaker communities. This relationship ultimately led to a timepiece that excels in durability and functionality that withstands the environments that they’re built for.